Herbert is a performance-driven marketing professional with expertise in integrated campaign management, marketing automation, and customer engagement. Currently a Demand Gen Manager at Vibe Bio, he designs and executes high-impact inbound and outbound programs that leverage predictive analytics, intent data, and A/B testing to drive lead generation and conversion. He has successfully contributed to generating multi-million dollar pipelines and refining customer journeys through tools like Salesforce Marketing Cloud, 6Sense, and HubSpot. Herbert holds a Bachelor of Science in Creative Industries from Bentley University, where he developed a passion for combining creativity with strategic marketing insights.